DDB at Advertising Week New York 2016

Advertising Week NYC is less than two weeks away and DDB has a full agenda! Check out our list of speaking engagements below, and be sure to follow us on Twitter and Instagram, along with the hashtag #DDBatAW, for live updates from the conference all week long.

MONDAY, SEPTEMBER 26TH

A MAKERS Conversation: Today’s stories shaping tomorrow’s leaders

Time/Location: 12:00 pm, Thomson Reuters

(3 Times Square)

Overview:What’s the inspiration behind some of today’s leading women in business? Join Emmy-award winning filmmaker and founder of AOL’s MAKERS, Dyllan McGee, for an lively discussion with a talented panel about the power of our stories—and how these stories help shape tomorrow’s leaders.

Speakers: Dyllan McGee (Founder and Executive Producer of AOL’S MAKERS AOL), Wendy Clark

Time/Location: 1:30 pm, The Town Hall (123 West 43rd Street)

Overview: Join McDonald’s USA CMO Deborah Wahl and DDB North America’s CEO Wendy Clark for an inside look at how a 45-year relationship has been re-invented and how Omnicom and McDonald’s are breaking down traditional walls and creating a new agency/client paradigm.

Speakers: Wendy Clark, Deborah Wahl (CMO, McDonald’s), Eric Alt (Editor, Co.Create Fast Company)

The New World of Production: WHERE the HOW Is as Big as the WHAT.

Time/Location: 2:00 pm, BB King (237 West 42nd Street)

Overview: Join industry leaders in Production as they discuss how it is less about taking a final creative idea and executing it, and much more about building a best-in-class team to brainstorm the infinite directions in which an idea can take shape. Moderated by DDB New York, the panel will explore how to facilitate a strong team of image makers towards developing a meaningful user experience, what this new production team looks like, and the process and tools in place to help them manage the unknown. In production, today’s advertising campaigns are as simple as perfectly crafted Twitter image makers and as complex as interactive product concept, design and development. Join industry leaders as they discuss how it is less about taking a final creative idea and executing it, and much more about building a best-in-class team to brainstorm the infinite directions in which an idea can take shape. Moderated by DDB New York, the panel will explore how to facilitate a strong team of image makers towards developing a meaningful user experience, what this new production team looks like, and the process and tools in place to help them manage the unknown. 

Speakers: Madison Wharton, James O’Brien (Founder, Aarra), Sophie Kelly (CEO, The Barbarian Group), Pam Scheideler (Partner/Chief Digital Officer, Deutsch LA)

TUESDAY SEPTEMBER 27

The “Agency” of the Future: A Conversation with Stalwarts and Upstarts 

Time/Location: 2:00 pm, BB King (237 West 42nd Street)

Overview: Some would say the agency world is dying, other say it’s just hitting a new stride. But still the question remains, what does the future of the agency look like? Will it head down the corporate path? Remain independent and boutique? Something else entirely? Leading executives from holding companies and agency startups, as well as the newcomers in the agency marketing services, will join in a discussion to address just that.

Speakers: Paul Gunning (CEO, DDB Chicago), Chris Lederer (Principal, Strategy&), Vik Kathuria (VP, Head of Global Agency Partnerships, Oracle Marketing Cloud), Andrew Bruce (CEO, Publicis Worldwide North America)

THURSDAY SEPTEMBER 29

Mad (Wo)Men Live

Time/Location: 9:00 am, Times Center Stage (242 W 41st Street)

Overview: Charismatic leadership, according to the noted German sociologist, Max Weber, is found in a leader with extraordinary characteristics of individual, whose mission and vision inspire others. Advertising Week is proud to present a one-time-only gathering of industry titans who define the very essence of charismatic leadership.

Speakers: Wendy Clark (CEO, DDB North America), Keith Reinhard (Chairman Emeritus, DDB Worldwide), Lori Senecal (Global CEO, CP+B), Chuck Porter (Chairman, CP+B), Bill Koenigsberg (President, CEO, and Founder, Horizon Media), Paul Woolmington (CEO, Canvas Worldwide), Jim Cooper (Editorial Director, Adweek), Betty Liu (Anchor & Founder, Bloomberg Television & Radiate, Inc.)

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