Young Minds for Gender Equality Aims to Flip the Status Quo of the Pay Gap in New Campaign Created by DDB New York

Young Minds for Gender Equality Foundation (YM4GE), a youth-led 501c3 non-profit organization, is launching a unique – and intentionally ridiculous – online and social campaign in an effort to raise awareness and drive action about the gender pay gap. The campaign marks YM4GE’s official launch in the United States as the organization, originally founded in Mexico, aims to expand its footprint and spread its powerful message.

Guest Author DDB Blog

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