Adweek’s Creative 100 Issue: DDB New York’s ECD Hannah Fishman
Today Hannah Fishman, Executive Creative Director of DDB New York, has been featured in Adweek’s annual “Creative 100” issue, which highlights the biggest thinkers and doers of the year from a variety of creative fields and backgrounds. Click here to read Hannah’s write-up and her bio from the list, which can also be found below:
- “Passionate about making work that moves society forward, Fishman had a big hit with her #SelfAcceptanceSpeech campaign for Johnson & Johnson’s Clean & Clear during MTV’s Video Music Awards last August—with real teen girls talking about how they love themselves. “Literally within moments after the spot aired, teen girls started creating their own self-acceptance speech content on Twitter and Instagram using our hashtag,” she says. “Nothing gets me more excited than making work like this that inspires an audience to evolve and own a conversation that we started.” The ex-Edelman Digital creative, who also oversees creative for Electrolux, not only wants to tap into culture but create it through the work. “I love how the channel lines have blurred,” she says, “and a brief for a TV spot can actually be an incredible opportunity to activate a powerful social movement.”
For Adweek’s full 2016 Creative 100 List in alphabetical order, please visit here.