BJ’s Makes Moments Count with New Campaign from DDB San Francisco

BJ’s Restaurant and Brewhouse, the casual dining restaurant, known for its hand-crafted beers and world famous Pizookie® dessert, worked with DDB San Francisco to launch a new campaign celebrating “Moments That Count”.

The campaign broke with a brand anthem spot, Stars Align, which is an emotional :60 second ad that honors the rare moments where everything goes according to plan so that friends and families are able to relax and enjoy a fun night out. BJ’s understands opportunities like this don’t come around very often, so it’s important to celebrate that moment with the due reverence it deserves. Watch Stars Align here.

The second spot, Hugs, shows how BJ’s handles all the details allowing guests to spend more time celebrating every moment that matters. View Hugs here.

Additionally, two radio spots are running in San Antonio, Dallas and LA. Listen to them here.

BJ’s Restaurant and Brewhouse appointed DDB San Francisco their agency of record earlier this year. AOR responsibilities include strategy, creative (TV, Experiential, Digital, Social, Radio) and PR.

An evolution of BJ’s campaign message, “Moments That Count” brings the restaurant’s dedication to the casual dining experience to the forefront. The integrated campaign, includes TV and online video, radio, online ads, and social media, and is running in select markets in California, Texas, Arizona, Nevada, and Florida.

Christie Griesmaier

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