DDB and State Farm Create “Backstory” Campaign to Highlight the Value of Our Possessions
State Farm and DDB Chicago recently launched Backstory, a national, multi-channel campaign. State Farm understands they aren’t just insuring consumers’ “stuff”; they are protecting people’s most treasured possessions and they recognize all that’s entailed. It’s this understanding that inspired State Farm’s Backstory campaign.
Created as part of State Farm’s “Here to Help Life Go Right” communications platform by DDB Chicago, Backstory doesn’t focus on insurance products. Rather, the creative tells the story behind what’s being insured and recognizes the hard work, time and sacrifice these items represent. State Farm understands the material goods that people insure have a deeper meaning and are worth more than their dollar amount.
View the hero creative for the campaign, “Truck” and “Remodel.” Also, watch “Chair,” “Car” and “Piano” which are all running as online videos. The video assets use a mix of :60, :30, :15 and :06 creative formats.
A true 360-campaign, creative for Backstory is running nationally across broadcast, online video platforms and in cinema. Additionally, the campaign is supported by national terrestrial and streaming radio, social media and digital display.