DDB Chicago and We Are Unlimited Join the Mobile Marketing Summit on July 25th

The Mobile Marketing Summit in Chicago (MMS Chicago 2017: The Now Economy) is quickly approaching and the DDB Network is proud to participate this year. Paul Gunning, CEO of DDB Chicago, and Chip Knicker, Chief Digital Officer of We Are Unlimited, will each be speaking on a panel during the conference on July 25th at Venue SIX10. Details for each panel can be found below:

The Challenge & Opportunity of Real-World Attribution

Session Time: 10:55 – 11:15 AM

Description: If following the consumer across digital channels is hard, knowing if the person who saw your ad subsequently walked into a store to make a purchase is even harder – and even more important for Retail, QSR, and CPG brands. Join this session as experts discuss the future of real-time in-store attribution.

Moderator and Speakers: 

Adam Meshekow, EVP Global Strategy & Sales, SITO Mobile (Moderator)

Chip Knicker, CDO — WE ARE UNLIMITED

Paul Matson – Director of Customer Experience & Social Engagement – McDonalds

Andrea Palmer – SVP – Publicis Health Media

Unlocking the Power of Cognitive Advertising

Session Time: 12:00 – 12:20PM

Description: Marketers are already utilizing the power of big data in order to more accurately target consumers, but as we enter the next frontier of marketing, cognitive advertising will take this engagement to the next level.  In this session, learn how to harness the power of cognition and its lessons to better understand brand perception and favorability, inform and optimize creative strategies, and help consumers make more informed decisions.  See real world examples of how consumers are interacting with digital ads via voice or text and receiving relevant information about the product in real time. This session will showcase the power of cognitive advertising and marketers are transforming their own consumer engagement experiences.

Moderator and Speakers: 

Jana Friedman, VP Sales – The Weather Company (Moderator)

Andrew Swinand, CEO –  Leo Burnett Group

Paul Gunning, CEO – DDB Chicago

Doug Ryan, President – Digitas

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The Mobile Marketing Summit connects top executives from various industries with innovative marketing solutions. For more information on MMS Chicago and to buy tickets click here.

Madison Seely Agency Communications Manager DDB

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