DDB Chicago Is Lead Creative Agency for FCA’s Jeep and Alfa Romeo in the U.S.
FCA US LLC has selected DDB Chicago as the lead creative agency for the Jeep and Alfa Romeo brands. As the agency of record, DDB Chicago will be responsible for Jeep and Alfa Romeo brands U.S. advertising programs.
The agency’s first commercial for Jeep brand, “4x4Ever,” broke during this year’s Super Bowl 50 on February 7th, 2016.
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