DDB Chicago Puts Capital One Back on the Road for the Final Four

Capital One and DDB Chicago’s fully integrated “March Madness” campaign that follows Samuel L. Jackson, Spike Lee, and Charles Barkley on their way to the Final Four has released its latest spot. The campaign broke nationally on March 12 and includes TV, online videos, digital activations, social activations, contests, and on-site activity in Houston.

The campaign has six commercials. In one of the spots, titled “Best Friends” TV (30 seconds), Samuel L. Jackson and Spike Lee anxiously wait in front of Charles Barkley’s home, eager to embark on their second “Road to the Final Four” trip. But when Barkley emerges wearing a carbon copy of Spike’s outfit, the trio knows they’re in for another ridiculous journey. Here is a link to the spots.

This year’s “March Madness” campaign, a reprise of the CLIO-winning “Road to the Final Four,” dives deeper into Sam, Spike and Charles’s antics, delivering the share-worthy funny moments that separate the campaign from any other in the industry.

Guest Author DDB Blog

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