Jeep Teams Up With USA Basketball and Sony/ATV Music Publishing for Third Annual Summer of Jeep Campaign by DDB Chicago
The Jeep® brand has teamed up with USA Basketball and Sony/ATV Music Publishing to launch its third annual summer brand campaign. The campaign, created by DDB Chicago, features USA Basketball Men’s National Team finalist Paul George in two of its three new spots. The fully integrated campaign includes a multi-faceted approach with general market, African-American and Hispanic on-air, retail and product executions, as well as print, digital, web, experiential and social elements that span across Jeep brand social media platforms, including Facebook, Twitter and Instagram. The campaign complements the year-long celebration of Jeep brand’s 75th Anniversary, which also includes special-edition vehicles that showcase open-air freedom, bold style and a new spirit of adventure as the “official vehicles of summer.”
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