OMMA LA 2016: DDB San Francisco’s Matthew Perry
This year’s OMMA conference took place on July 19 at the Marina Del Rey Marriott in Los Angeles, CA. DDB San Francisco’s Group Business Director Matthew Perry moderated a panel at the conference where he discussed the idea of the “outcome-based agency.” The panel featured strategy and media experts from companies such as Razorfish and RPA, and the speakers explored changing demands in the marketing world and what that could mean for the agencies of tomorrow. You can watch the entire panel featuring Matt here.
The 2016 OMMA LA conference focused on examining what “the next evolution of the tech-driven ad economy” might look like for agencies and clients. To learn more about this year’s conference, click here.