“Recalculating” Broadcast Spot by DDB Chicago Launches Jeep® Brand Marketing and Advertising Campaign for All-new 2017 Jeep Compass
The Jeep® brand launched its North American marketing campaign for the all-new 2017 Jeep Compass on Thursday, May 4. The 360-degree marketing campaign leverages television, print, radio, experiential, digital, in-cinema 3D, social and website channels, in addition to long-form video elements, as part of its launch. The 60-second “Recalculating” video can be viewed on the Jeep brand’s YouTube channel and across the brand’s social media platforms, including Facebook, Twitter and Instagram. The all-new 2017 Jeep Compass is available in dealerships now.
The 60-second “Recalculating” anthem spot features purposeful storytelling highlighting millennials (and those in broader life stages) navigating through the many twists and turns of life, with each shift in direction – from career changes, marriage, relocation and parenthood – inevitably creating new challenges and obstacles. Both invigorating and sometimes terrifying, each unfamiliar direction offers a new opportunity to discover, refine and express their identity to the world. The spot proclaims, “Whatever the destination, with the right compass as a guide, there are a million beautiful ever-changing ways to get us there.”
Following the debut of the 60-second spot “Recalculating,” four 30-second product spots will launch mid-May.
The “Recalculating” campaign was created by the Jeep brand in partnership with DDB Chicago.