DDB Life Style Study® Labor Day Observation: The Paycheck is a Means to Pursue Other Passions

In America, Labor Day is the symbolic end of summer and a yearly milestone that, when reached, signals the end of Summer, a return to regular schedules and, of course for football fans, the welcome start of its season. The historical intent of Labor Day was to celebrate American workers and the effort and impact they have on society. As such, we thought it was timely to examine the attitudes US adults have about working.

Denise Delahorne SVP, Group Strategy Director DDB U.S.

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